The Growing Craft Beer Industry

Who’s Drinking It?

• 36% of consumers drink craft beer.
• 43% of Millennials (ages 25-34) prefer the taste of craft beer, versus
• 32% of Baby Boomers, and seek brands that offer authenticity, flavor, history and credibility.
• 84% of craft beer consumers like to choose their beer depending on the season.

Sales of Craft Beer

• In 2013, the craft beer market had 14.3 Billion in sales, a 20% sales growth from 2012. The overall beer market had $100 Billion in sales in 2013.
• 17.2% of all beer sales in 2013 were from craft beer.
• Craft beer sales historically spike in the second half of the year, due to fall/winter seasonality.

Production of Craft Beer

• American craft beer production increased 18% in the first half of 2014. Craft brewers sold 10.6 million barrels, which is up from about 9 million from the first half of 2013.
• The 2013 craft beer industry production volume comprised of 77% regional craft breweries, 15.5% microbreweries, 6% brewpubs and 1.5% contract brewing companies.

Economic Impact

• The craft brewing industry contributed $33.9 Billion to the U.S. Economy in 2012.
• Craft brewers employ more than 110,000 worldwide.

Craft Breweries

• As of the end of June 2014, there are 3,040 breweries operating in the U.S. That’s 502 more from the same period last year.
• There are 1,929 breweries in planning stages now.
• The largest craft brewer in the U.S. is the Boston Beer Co., makers of Samuel Adams, Angry Orchard and Twisted Tea brands.
• The majority of Americans live within 10 miles of a craft brewer.

U.S. Beer Market Category

• The craft beer segment continues to be the pricing leader in the beer category, at approximately $34/case in USD (Jan, 2013).
• On average, the craft drinker spends $86 per check versus $73 per check average when buying food and any other type of beer.

Kegs

• Most craft beer comes in the 1/6 barrel or “sixtel”. These are 5 ¼ gallons of beer in a keg that is on 9 ¼ inches in diameter.

State Records

• Vermont ranks first in the U.S. in per capita consumption of craft beer.
• Oregon ranks first in the U.S. in breweries per capita.
• Oregon also leads the U.S. in % of dollars spent on craft beer.

Popularity Overseas

• U.S. craft beer exports grew six-fold during the past five years, jumping from about 46,000 barrels in 2009 to more than 282,500 barrels in 2013, worth an estimated $73 million.
• In July, 2014, Green Flash became the first U.S. craft brewery to begin making and selling fresh beer in the European market.

Beer Distributors

• Due to the rise in craft beer SKUs, beer distributors are running out of warehouse storage space. By using compact mobile shelving, up to 50% of floor space can be freed up—doubling your storage capacity. Contact us to see how you can uncover valuable space and effectively store more SKUs.

Sources:
www.mintel.com
www.brewersassociation.org